Every piece we choose forms part of our story.

Karim London was born from the love and partnership of a young couple – my husband and I – who started with nothing but big dreams and an unshakable determination to create something meaningful together.

It all started on a holiday in Morocco. Surrounded by stunning fabrics and timeless culture, we found more than inspiration: we found a vision that would ignite our journey. Shortly afterwards, in 2016, fuelled by passion and partnership, we launched the brand.

What started as a small collection of Arabic-inspired designs has blossomed into an elegant range of eveningwear and bridal looks: pieces that honour tradition while embracing the modern woman.

Every item we offer is chosen with care: for its craftsmanship, beauty, and the confidence it inspires. We collaborate with skilled makers across the globe who share our commitment to quality and authenticity.

At Karim London, we believe in luxury without the luxury price tag. Our mission is to help you feel confident and beautiful every day, not just on special occasions.

I’ll never forget when he told me he would grow a tree of money just for me: a beautiful symbol of hope, perseverance, and the dreams we continue to nurture every day. Together, we work tirelessly, learning and growing side by side.

I made a promise to my husband that one day we would be successful, and this promise sits at the heart of everything we continue to build.

As we raise our children and continue building our life together, Karim London is now so much more than a brand – it’s a reflection of our love, resilience, and the dreams we are bringing to life. We hope that passion and strength shine through in every stitch and every design.

Thank you for joining us on this journey.

We are truly grateful to have you with us.